bloggerina

• Your blog fuels SEO (Search Engine Optimization eats this up!)

• Businesses who blog ultimately get more customers (HubSpot survey)

• Your blog is the content and heart of your marketing efforts bringing more people to your site

• It gives your company a voice and shows off your expertise

• A blog creates conversation and encourages interaction through comments and feedback, positive or negative they are all good

• It's a way to create free PR for your company and presss or journalists often review them

• It gives your company/brand creative personality

• Customers will turn to you as a reliable source of information therefore coming back to your site for information as well as sharing your site

• Blogs give you the ability to build off of them and use excerpts for status updates, posts or tweets

• You can cross sell through blogs

• It builds relationships that could turn into sales

• It helps you stay ahead of the game and makes you an industry leader by educating your audience building trust that you know your stuff

• Blogs are cost-effective to the business so this would be a writeoff for your company

• Blogs are a long-term asset that helps build brand awareness promoting your products and services

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I don't make these things up:

 

Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog. (HubSpot State of Inbound Marketing, 2012)

 

The global population of blog readers keeps growing. (eMarketer, August 2010)

 

81% of marketers rated their blog as useful or better. (HubSpot State of Inbound Marketing, 2012)

 

There are 31% more bloggers today than there were three years ago. (eMarketer, August 2010)

 

46% of people read blogs more than once a day. (HubSpot Science of Blogging 2010)

 

Most people read 5-10 blogs. (HubSpot Science of Blogging, 2010)

 

Nearly 40% of US companies use blogs for marketing purposes. (eMarketer, August 2010)